Posted without comment
Except a hat tip to a dark haired lady who added me on FB recently. :-)
Sometimes the human capacity for ignoring things amazes me. Usually it just disgusts me. Statistics have shown the number of men who never get married has steadily risen over the last half century. This means there are more and more men every year with no wife, mother, girlfriend or whoever to do their shopping for them. Studies have also shown the number of that more men are staying home and raising the family while the woman in the relationship works outside the house. And yet, the grocery stores haven’t really changed too much in the last two and half decades. Nor have the people making the cleaners and the laundry soap or the fixtures responded well. Most men want a cleaner to either not smell or smell like cleaner "Evergreen Forest Glade Heavenly Aroma" dish soap doesn’t appeal to most of the male gender too much. And given that on average men are a bit taller than women, having checkout counters where there are no impulse items at that higher level seems a bit foolish. The floor space is still costing the store the same amount, and wasting three or four feet of shelf space per checkout lane doesn't make dollars or sense.
Something else baffling is the fact that the book matrix hasn't really changed in these stores in nearly forever. There are bright kids books, the same mix of big name writers as every other supermarket and convenience store with a liberal mix of romance novels. But, despite the demographic shifts mentioned above, and the increased number of men who go shopping with their significant female other, the number of books aimed at men, has dropped. When a decade or two back I'd at least see the occasional western, or maybe a war or car themed non fiction book. Sometimes there would be the biography of a famous athlete or president and that's about it. I find it odd that there are less and less independent book stores, and more concentration of business niches that were formerly boutique focused into the larger stores, and yet the publishing industry has been slow to respond. Wal-Mart, whatever there other faults has proven it can sell music at a solid pace and is now the largest music retailer in the country. The book store section in the two or three Wal-Mart's I occasionally visit are no larger than they were when they opened, likewise for Target, Kmart, or any of the supermarket chains.
The question to me becomes, do writers, and editors really care who is selling the books that much? With one of the two largest chains in the country on shaky financial footing, and the steady drop in independent book stores, doesn’t it make sense to better penetrate the non traditional markets? Even if Target never amounts to more than five percent of Pyr or Roc's sales it would be one more market to put books in front of potential buyers. It would also be one more market to leverage Barnes and Noble and Borders into distribution deals that are more favorable to the publisher and writer. Maybe the younger generations of men and women who aren't reading as much could be tempted back into the light.
Things thou should know:
1) From your lips (or keyboard) to everyone's ears:
You may have been under the impression that only prayer moved that fast. You're wrong. The publishing industry gossip-net works with a speed that shames any high school gaggle of incrowders and their hangers on. Anything you say can and will be turned in half a million different directions and spun with an ease rivaled only by the spin masters in D.C. in a million more.
2) Funny, they didn't look important
That's right, they didn't. Where ever you are in professional circles, or the internet there are probably at least three people with some sort of stroke there who you don't know, don't recognize and as a rule don't want to offend. That doesn't change the fact that they are important. Most of the people I know in this industry remind me of college professors, accountants and librarians, several of them are or were in fact just those things. Of the handful with vast amounts of presence, you'll almost never see them in one place, it just works that way.
3) Fans are crazy
Yes, I love them. But ask around the con circuit, ask about Tazer Con and Sprinkler Con, or The Boskone From Hell and for some of the other war stories. Better still, go read the things Mercedes Lackey went through regarding a stalker, its right there on her website in all its many colored glory. That aside, the fans are the reason you get paid to lie to people. Fans (and pros) have long, long memories and will repeat what they experience of you for quite some time.
4) Patience isn't a virtue, it’s a necessity.
In some businesses things run about willy-nilly with events happening at a nearly glacial pace, this one isn't nearly so fast. So patience isn't a virtue, it’s a lifeline to what sanity can be claimed for anyone who makes up entire worlds to keep the little voices in their head distracted and then falls far enough under the sway of their hubris to believe other people will want to read their inventions.
5) Oh no they didn't!
Well, yes they did and no they didn't. They obviously don't have the wit to appreciate the quality of your pearls, and the probably did say or do something about if that makes no sense to you. Take note Sherlock, you're now in their shoes.
6) The Bigger they are titled
The less you can figure out from the title. Take royalties for instance, really, it won't take much room. The more grand the name of something in the industry, the less sense it may make. Is that Executive Production Assistant Editor the one doing the work and the one with the stroke or are they the glorified coffee toter, who knows, see numbers one and two.
7) Musical Chairs is a way of life
When you were seven musical chairs was a game you played at birthday parties, and any other time your parents wanted to wear you down in a controllable fashion, you probably aren't seven any more. Do you remember that editor you met who worked at publisher #2 six months ago? Well by now, they may be an agent, an editor at another house, a full time writer, or they might have gone on to do something at loosely connected to the degree they spent years laboring to get. But don't worry, they could be back.
8) The SMOF's rule the (fan) world
Secret Masters Of Fantasy is not (usually) an insult, it too is a way of life, there's even a convention for them. These are the people who either do have as much stroke as a peeved editor or think they do, you probably can't tell which group they are in. Assume they do have the stroke to damage your career. Just because you meet them running a con in San Diego, doesn't mean they aren't engaged so someone who runs cons in Philly, see numbers one, two and seven.
9) There are no new spins
If you have produced something publishable, you probably haven't created something original, or innovative, or heaven help us all never been done before!. You've hopefully managed a way of executing a story it that is entertaining, and well done. That's it, deal with it. As soon as you say of those things or there equivalents you lose credibility faster than a toddler with crumbs on their lips who claims not to have eaten the missing cookie.
Another type we don't see are those involved in relationships that spin on the axis of addiction. In any relationship involving addiction one person is the symptom bearer. Everyone else is somewhere on the continuum of helpful to harmful. Most people being somewhere on the darkside, usually unintentionally. I think in the right hands, a story where someone wears themselves to a nub trying to keep someone they love well supplied with their drug of choice so that person doesn't have to turn tricks or steal for a fix could be interesting.
Obviously, at least in the context of science fiction and fantasy, these make rather poor things to hang an entire story on, but they do make interesting things to know about one or more of your characters.